Summary
Agrishow is the largest agricultural technology fair in Latin America.
Every year the brand has the challenge of planning an even bigger event, thus generating new business and driving the agromarket.
Agrishow is the largest agricultural technology fair in Latin America.
Every year the brand has the challenge of planning an even bigger event, thus generating new business and driving the agromarket.
After two years of the pandemic, our challenge was greater than ever: help the fair surpass the last edition’s 150,000 visitor mark.
Focusing on strategies that encompass the top, middle and bottom of the marketing funnel, we mapped out the audience's trending topics. Thus, directing media to major portals, search engines and social media (always qualifying the delivery of the campaigns).
Our efforts contributed to the event breaking a new record and reaching the 193,000 visitor milestone.
