Shopping Center Norte is one of the largest malls in the northern region of the São Paulo, Brazil. It receives around 80 to 120 thousand people per day.
We were given the mission to develop a campaign for one of the most notorious dates in retail, second only to Christmas - Mother's Day.
Generate new mall visits and encourage access to the Mother's Day promotional landing page.
We developed a Programmatic Media campaign focused on geolocation, within a maximum radius of 10km, generating new visits to the physical mall and landing page hits.
In a period of 9 days we generated more than 4,000 visits to the website.
