Summary
Acer is a multinational tech manufacturer of laptops, monitors, tablets, projectors, desktops and gadgets with a strong retail presence.
Today, the company is the market leader in Brazil within the gaming product niche.
Acer is a multinational tech manufacturer of laptops, monitors, tablets, projectors, desktops and gadgets with a strong retail presence.
Today, the company is the market leader in Brazil within the gaming product niche.
Like most e-commerces around the world, Black Friday is considered the largest seasonal date of the year with a focus on sales and promotions. Since 2017, ADSPLAY has been responsible for advertising the entire Acer portfolio in Brazil and its main digital campaigns to leverage sales on that date.
By actively focusing on performance, we achieved the following annual sales growth targets:
30%
from 2019 to 2020
15%
from 2020 to 2021
39%
from 2021 to 2022
During Black Friday, we worked on complementary sales strategies leveraged by media campaigns, push notifications and opportunity emails, as well as activations on social media, including interactions with influencers and brand ambassadors in Brazil.
In 2022, as the main catch, we used cashback as an essential sales strategy, varying its percentage throughout the month of November and reaching a peak of 30% cashback in the Acer Store on the 24th and 25th of November.
Through this strategy and other payment terms, we achieved an increase in billing and order approval rates by around 70%.
During the entire campaign period, the performance of all channels and active campaigns was monitored in real time for quick adjustments and route changes. Thus, maximizing the brand's investment.
