Committed to preserving the environment and discouraging deforestation and forest fires in Brazil, Vale S.A. launched a series of videos on Youtube that raised awareness about these issues and disseminated more about the culture of the North and Northeast regions of the country.
Our challenge was to generate more and more visibility for this web-series, increasing the number of video views on the channel and engaging more people.
We understood that the best way to generate the expected result for our client would be through Youtube campaigns where we would advertise the web-series videos themselves, with the final destination being the brand's channel.
Throughout 2022, we generated more than 1MM views on their Youtube channel and we continue to spread Vale's message throughout the Northeast and North of Brazil.
